Since it was first cut by the William Goldberg family 25 years ago, the ASHOKA® diamond has captivated diamond lovers the world over. This timeless cut is exclusively ours.
Distinctive in its ability to transform light. Legendary in its exclusive architectural cut. Coveted the world over for its rarity. The ASHOKA® diamond is one of the most sought-after gems in the world.
In 1999, the William Goldberg Diamond Corporation was granted the patent for the ASHOKA®. Twenty-five years later, the company still holds the trademark for the artisan cut, which has become a recognizable status symbol. The Goldberg Family creates exquisite jewelry featuring the ASHOKA® diamond, available at jewelers worldwide, including Kwiat, Boodles, and Partridge Jewelers.
Discover a diamond like no other. An authentic ASHOKA® diamond created with exacting precision. The highest ethical standards. And the passionate dedication of a family over three generations and seven decades. Precious, original, extraordinary—it is a treasured modern heirloom, one that is passed down from generation to generation, with a story that will live on for centuries.
“Nothing competes with a perfectly cut ASHOKA®. Put it next to an emerald cut of the same weight, and it looks a lot bigger, yet it has this beautiful soft fire. There is nothing like it out there.”
—JAMES DE GIVENCHY