ASHOKA® Now

Boodles Fifth Avenue Collection: Celebrating 25 Years of Coveted ASHOKA® Diamonds

To commemorate their 25 year relationship with the iconic ASHOKA® diamond, Boodles recently unveiled its latest jewelry collection, Fifth Avenue.

ASHOKA® Now

Ella Hunt in ASHOKA® Diamonds for Only Natural Diamonds Winter Issue

Ella Hunt stuns in the ASHOKA® Diamond Ten Row Iceberg Bracelet.

Featured The Joy of ASHOKA®

The Timeless Appeal of Diamond Jewelry: Why It's Perfect for All Occasions

Discover endless styles, from chic bangle bracelets and bold stud earrings, to timeless tennis and pendant necklaces.

Diamonds With Everything

Diamond Jewelry for the Mother of the Bride or Groom

The symbol of love and longevity, diamonds are the quintessential gemstones to wear on your son or daughter’s special day. Discover three ways to wear diamonds for this momentous occasion.

Featured The Joy of ASHOKA®

The Timeless Appeal of Diamond Jewelry: Why It's Perfect for All Occasions

Discover endless styles, from chic bangle bracelets and bold stud earrings, to timeless tennis and pendant necklaces.

Luxe Gifting

The Ultimate Holiday Wish List: Featuring Showstopping ASHOKA® Diamonds

We invite you to browse our curated holiday wish list featuring unique ASHOKA® diamond styles she’ll cherish forever.

Diamonds By Design ASHOKA® Now

The Billionaire ASHOKA®: An Extraordinary Collaboration with Jacob & Co.

Jacob & Co. is featuring William Goldberg’s proprietary ASHOKA® diamonds in the spectacular Billionaire ASHOKA® timepiece. It is a pièce unique, and only one will ever be made.

Unforgettable Moments

Timeless Engagement Rings

The holidays are approaching, and engagement season is upon us. It’s a special time of year to pop the question, and nothing says “we’re engaged” like a beautiful ASHOKA® diamond engagement ring in a timeless design.

ASHOKA® Now

Isha Ambani Wears Rare ASHOKA® Diamond Ring for Her Final Ambani Family Wedding Look

The beautiful heiress truly saved the best wedding look for last, with an over 22-carat ASHOKA® diamond ring from William Goldberg.

Ashoka® Jewelry

Ashoka Jewelry Collection

Ashoka® Bridal

Ashoka Bridal Collection