Boodles Fifth Avenue Collection: Celebrating 25 Years of Coveted ASHOKA® Diamonds
To commemorate their 25 year relationship with the iconic ASHOKA® diamond, Boodles recently unveiled its latest jewelry collection, Fifth Avenue.
Structured and architectural, the Fifth Avenue collection was inspired by the birthplace of ASHOKA® — New York. The collection reflects Manhattan’s unique architecture, incorporating Art Deco style into modern, structural pieces of jewelry.
As New York City’s buildings look anew from a variety of angles, each piece in the Fifth Avenue collection reveals hidden intricacies and delicate detailing at the back of the jewelry. “Just because the reverse of a piece isn’t always seen, doesn’t mean it shouldn’t be beautiful,” according to Boodles.
While the collection brings a fresh approach to Boodles jewelry design, the core pieces include key elements that are iconically Boodles, like pink diamonds. And, of course, the ASHOKA® diamond takes center stage in this collection, an integral part of Boodles DNA.
Alongside ASHOKA® and pink diamond pieces, the collection features curated colored diamonds and stones, including orange diamonds, blue sapphires, and much more.
The Wainwright & Goldberg Partnership
Fifth Avenue celebrates the 25th anniversary of ASHOKA® diamonds and the Boodles and William Goldberg partnership.
In 2005, William Goldberg offered Boodles the opportunity to design their own exclusive line of ASHOKA® jewelry. Today, Boodles remains William Goldberg’s esteemed ASHOKA® diamond partner in the U.K. and all of Europe.
Not only are the two jewelers strategic partners, but they are also close family friends.
Like William Goldberg, Boodles is a family business. It’s owned and operated by the remarkable Wainwright family. For over two decades, the Wainwrights and Goldbergs have bonded over their love for exceptional diamond jewelry and philanthropy.
In addition to their breathtaking jewelry, Boodles is known for their legendary philanthropic events, like The Boodles and Boodles Boxing Ball, which the Goldbergs love to attend and look forward to every year!
—
We express our sincere appreciation to Boodles for their remarkable representation of the ASHOKA® diamond's legacy. It's truly an honor to see the iconic ASHOKA® diamonds featured in such sophisticated designs.
Browse the Boodles stunning Fifth Avenue collection.
